{"id":10754,"date":"2025-09-28T12:06:17","date_gmt":"2025-09-28T11:06:17","guid":{"rendered":"https:\/\/atlaspreneur.com\/blog\/learn-how-to-create-a-positioning-statement-for-your-brand\/"},"modified":"2026-04-11T13:24:31","modified_gmt":"2026-04-11T12:24:31","slug":"learn-how-to-create-a-positioning-statement-for-your-brand","status":"publish","type":"post","link":"https:\/\/atlaspreneur.com\/en\/blog\/learn-how-to-create-a-positioning-statement-for-your-brand\/","title":{"rendered":"Learn How to Create a Positioning Statement for Your Brand"},"content":{"rendered":"<p>What makes some brands instantly recognizable while others fade into obscurity? The answer often lies in a powerful <strong>positioning statement<\/strong>. This concise yet strategic message defines your <strong>brand<\/strong>\u2019s unique place in the market, guiding both internal teams and customer interactions.<\/p>\n<p>Unlike mission statements or value propositions, a <strong>positioning statement<\/strong> focuses on differentiation. It clarifies why your <strong>product<\/strong> stands out and resonates with your <strong>target audience<\/strong>. Companies like <a class=\"wpil_keyword_link\" href=\"https:\/\/atlaspreneur.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noopener\" title=\"HubSpot\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"8994\">HubSpot<\/a> leverage this tool effectively, reaching over 100,000 customers globally.<\/p>\n<p>A well-crafted statement fuels business growth by aligning messaging across all channels. Ready to define your brand\u2019s competitive edge? Let\u2019s explore the steps to craft a compelling one.<\/p>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Positioning statements clarify your brand\u2019s unique market space<\/li>\n<li>They differ from mission statements and value propositions<\/li>\n<li>Effective positioning drives customer recognition and loyalty<\/li>\n<li>Global brands use these statements to maintain messaging consistency<\/li>\n<li>A strong statement supports business growth and team alignment<\/li>\n<\/ul>\n<h2>What Is a Positioning Statement and Why Does It Matter?<\/h2>\n<p>Every memorable brand has a clear roadmap\u2014its <strong>positioning statement<\/strong>. This internal tool defines how a product meets the needs of a specific <strong>target market<\/strong>. Unlike slogans or taglines, it\u2019s a strategic compass for teams.<\/p>\n<h3>Definition of a Positioning Statement<\/h3>\n<p>According to marketing experts, a <strong>positioning statement<\/strong> describes a product\u2019s unique role for its audience. It answers: \u201cWhy should <strong>consumers<\/strong> choose us?\u201d For example, Nike\u2019s <a class=\"wpil_keyword_link\" href=\"https:\/\/impactdots.com\/blog\/what-is-sustainability-and-why-it-is-important-in-different-dimensions\/\" target=\"_blank\"  rel=\"noopener\" title=\"sustainability\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"9610\">sustainability<\/a> focus isn\u2019t just a mission\u2014it\u2019s woven into their differentiation.<\/p>\n<p>Today\u2019s buyers expect more. A 2023 report shows 63% prefer brands committed to social responsibility. This makes clarity in <strong>brand positioning<\/strong> non-negotiable.<\/p>\n<h3>The Role of a Positioning Statement in Brand Identity<\/h3>\n<p>During market shifts, companies like Payhip relied on their statement to stay consistent. Apple\u2019s historical credibility? Rooted in a promise that resonated deeply.<\/p>\n<p>A strong <strong>value proposition<\/strong> aligns teams and builds loyalty. It\u2019s not just words\u2014it\u2019s the foundation of every decision.<\/p>\n<h2>Positioning Statement vs. Mission Statement vs. Value Proposition<\/h2>\n<p>Brands often confuse strategic messaging tools, but each serves a distinct purpose. A <strong>mission statement<\/strong> inspires, a <strong>value proposition<\/strong> convinces, and a positioning strategy defines your competitive edge.<\/p>\n<h3>How Positioning Differs from a Mission Statement<\/h3>\n<p>Nike\u2019s mission focuses on sustainability and innovation. Their positioning, however, targets athletes with performance-driven <strong>products<\/strong>. Mission statements outline ideals, while positioning clarifies market space.<\/p>\n<p>Coca-Cola\u2019s mission evokes happiness globally. Their positioning zeroes in on being the top refreshment choice. One fuels purpose; the other drives sales.<\/p>\n<h3>Value Propositions Within Brand Positioning<\/h3>\n<p>A <strong>value proposition<\/strong> fits inside broader positioning. For example, Wistia\u2019s template\u2014&#8221;We help [businesses] grow with \u201d\u2014supports their niche as a creator-friendly platform.<\/p>\n<p>Marriott International blends both. Their <strong>brand<\/strong> promise (\u201cTravel brilliantly\u201d) aligns with tailored guest experiences. Parse.ly takes a data-driven approach, proving value through metrics.<\/p>\n<h2>Core Elements of a Strong Positioning Statement<\/h2>\n<p>Great brands don\u2019t just happen\u2014they\u2019re built on clear, strategic foundations. A powerful <strong>positioning statement<\/strong> hinges on three pillars: knowing your audience, understanding the <strong>market<\/strong>, and showcasing what makes you unique.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning-1024x585.jpeg\" alt=\"A clean, minimalist composition depicting the core elements of a strong brand positioning statement. In the foreground, a simple geometric shape representing the brand&#039;s unique value proposition, illuminated by soft, directional lighting. In the middle ground, a sleek, modern typography showcasing the brand&#039;s key attributes. In the background, abstract shapes and lines symbolizing the brand&#039;s strategic positioning and market differentiation. The overall aesthetic is refined, elegant, and conveys a sense of clarity, focus, and strategic intent.\" title=\"A clean, minimalist composition depicting the core elements of a strong brand positioning statement. In the foreground, a simple geometric shape representing the brand&#039;s unique value proposition, illuminated by soft, directional lighting. In the middle ground, a sleek, modern typography showcasing the brand&#039;s key attributes. In the background, abstract shapes and lines symbolizing the brand&#039;s strategic positioning and market differentiation. The overall aesthetic is refined, elegant, and conveys a sense of clarity, focus, and strategic intent.\" width=\"1024\" height=\"585\" class=\"aligncenter size-large wp-image-10758\" srcset=\"https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning-1024x585.jpeg 1024w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning-300x171.jpeg 300w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning-768x439.jpeg 768w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning-750x429.jpeg 750w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning-1140x651.jpeg 1140w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-clean-minimalist-composition-depicting-the-core-elements-of-a-strong-brand-positioning.jpeg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Target Audience: Who Are You Serving?<\/h3>\n<p>Airhouse\u2019s success with D2C brands proves precision matters. Identify your ideal <strong>target audience<\/strong>\u2014demographics, pain points, and aspirations. For example, Ethos Water appeals to socially conscious buyers by tying purchases to clean-water initiatives.<\/p>\n<h3>Market Category and Competitive Landscape<\/h3>\n<p>Use perceptual mapping to spot gaps among <strong>competitors<\/strong>. Sapphire Ventures dominates by specializing in startup funding, a niche others overlook. Analyze trends to carve your space.<\/p>\n<h3>Unique Differentiators and Brand Promise<\/h3>\n<p>RateGenius\u2019s 150-lender network isn\u2019t just a claim\u2014it\u2019s a <strong>brand promise<\/strong>. Mailchimp\u2019s award-winning support reflects its <strong>core values<\/strong>. What can your brand guarantee that others can\u2019t?<\/p>\n<h2>How to Create a Positioning Statement: Step-by-Step Guide<\/h2>\n<p>Strategic differentiation begins with understanding your audience deeply. A structured approach ensures your <strong>brand<\/strong> stands out in a crowded <strong>market<\/strong>. Follow these five steps to build a foundation that resonates.<\/p>\n<h3>Step 1: Define Your Target Audience<\/h3>\n<p>Identify who needs your solution. Use tools like Alexa.com to build detailed buyer personas. For example, White Dog Distilling targeted craft spirit enthusiasts by highlighting local ingredients.<\/p>\n<h3>Step 2: Analyze Your Competitors<\/h3>\n<p>Study rivals using frameworks like Porter\u2019s Five Forces. Look for gaps\u2014Sapphire Ventures thrived by focusing on startup funding, a niche others ignored.<\/p>\n<h3>Step 3: Articulate Your Unique Value<\/h3>\n<p>What can only your brand deliver? RingCentral\u2019s \u201cany mode\/device\/location\u201d phrasing captures flexibility. Test claims with data, like Mailchimp\u2019s award-winning support.<\/p>\n<h3>Step 4: Craft a Concise Statement<\/h3>\n<p>Keep it clear and memorable. HubSpot\u2019s \u201cHelp millions grow better\u201d reflects their <strong>value<\/strong> in eight words. Avoid jargon\u2014simplicity sticks.<\/p>\n<h3>Step 5: Validate with Stakeholders<\/h3>\n<p>Run workshops or surveys. Vision boards help teams visualize emotional connections. Refine until it aligns with your <strong>core values<\/strong>.<\/p>\n<h2>Tips for Writing an Effective Positioning Statement<\/h2>\n<p>The difference between forgettable and unforgettable brands often lies in execution. A strong message blends clarity, emotion, and strategy. Here\u2019s how to refine yours.<\/p>\n<h3>Keep It Simple and Memorable<\/h3>\n<p>Slack\u2019s \u201ccollaboration hub\u201d phrasing proves simplicity wins. Avoid jargon\u2014focus on one key benefit. Ask, \u201cSo what?\u201d to trim unnecessary details.<\/p>\n<p>Wistia\u2019s broad product framing avoids feature overload. Short, punchy statements stick in <strong>consumers<\/strong>\u2019 minds longer.<\/p>\n<h3>Align with Core Brand Values<\/h3>\n<p>Zendesk\u2019s customer support philosophy mirrors its <strong>core values<\/strong>. Your statement should reflect what your brand stands for.<\/p>\n<p>Parse.ly\u2019s billion-user data storytelling turns numbers into relatable <strong>benefits<\/strong>. Authenticity builds trust.<\/p>\n<h3>Use Empathy to Connect with Your Audience<\/h3>\n<p>49% of buyers demand brand empathy (2021 CX Trends Report). Payhip\u2019s creator-focused language shows understanding.<\/p>\n<p>Map your audience\u2019s pain points. Highlight how your solution improves their <strong>experience<\/strong>. Emotion drives action.<\/p>\n<h2>Common Mistakes to Avoid<\/h2>\n<p>Even strong brands stumble when their messaging misses the mark. Avoiding these pitfalls ensures your <strong>service<\/strong> stands out authentically.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes-1024x585.jpeg\" alt=\"A cluttered desk, overflowing with mismatched trinkets and half-finished projects, symbolizes the chaos of poor brand positioning. Harsh, overhead lighting casts long shadows, creating a sense of disarray. In the foreground, a tattered notebook lies open, its pages scrawled with disjointed ideas and contradictory slogans. The middle ground features a jumble of branded merchandise - mugs, pens, and apparel - all sporting different logos and color schemes, reflecting a lack of cohesive identity. In the background, a blurred computer screen displays a tangled web of social media platforms, highlighting the challenge of maintaining a consistent online presence. The overall scene conveys the common pitfalls of ineffective brand positioning, serving as a cautionary tale for businesses seeking to establish a strong, recognizable identity.\" title=\"A cluttered desk, overflowing with mismatched trinkets and half-finished projects, symbolizes the chaos of poor brand positioning. Harsh, overhead lighting casts long shadows, creating a sense of disarray. In the foreground, a tattered notebook lies open, its pages scrawled with disjointed ideas and contradictory slogans. The middle ground features a jumble of branded merchandise - mugs, pens, and apparel - all sporting different logos and color schemes, reflecting a lack of cohesive identity. In the background, a blurred computer screen displays a tangled web of social media platforms, highlighting the challenge of maintaining a consistent online presence. The overall scene conveys the common pitfalls of ineffective brand positioning, serving as a cautionary tale for businesses seeking to establish a strong, recognizable identity.\" width=\"1024\" height=\"585\" class=\"aligncenter size-large wp-image-10760\" srcset=\"https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes-1024x585.jpeg 1024w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes-300x171.jpeg 300w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes-768x439.jpeg 768w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes-750x429.jpeg 750w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes-1140x651.jpeg 1140w, https:\/\/atlaspreneur.com\/wp-content\/uploads\/2025\/09\/A-cluttered-desk-overflowing-with-mismatched-trinkets-and-half-finished-projects-symbolizes.jpeg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Being Too Vague or Generic<\/h3>\n<p>Generic <strong>statements<\/strong> like &#8220;We deliver quality&#8221; fail to resonate. Compare &#8220;Help millions grow better&#8221; (<a class=\"wpil_keyword_link\" href=\"https:\/\/atlaspreneur.com\/go\/hubspot\/\"   title=\"HubSpot\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"9760\" target=\"_blank\">HubSpot<\/a>) versus &#8220;We help businesses.&#8221; Specificity builds trust.<\/p>\n<p>Failed product launches often trace back to unclear differentiation. Transparency about your unique approach matters more than buzzwords.<\/p>\n<h3>Overpromising and Underdelivering<\/h3>\n<p>&#8220;10x growth guarantees&#8221; backfire when results fall short. Sapphire Ventures succeeds by setting realistic scaling expectations.<\/p>\n<p>Align promises with actual <strong>service<\/strong> capabilities. Data from Parse.ly shows users value accuracy over hype.<\/p>\n<h3>Ignoring Competitor Positioning<\/h3>\n<p>CRM software brands often overlap because they skip competitive analysis. Track <strong>competitors<\/strong> to find whitespace opportunities.<\/p>\n<p>Use <strong>insights<\/strong> from tools like Porter\u2019s Five Forces. Understand what <strong>users<\/strong> truly need\u2014not just what rivals offer.<\/p>\n<h2>How to Test and Refine Your Positioning Statement<\/h2>\n<p>Testing separates strong positioning from guesswork\u2014here\u2019s how to do it right. Even iconic brands like Coca-Cola refine their messaging based on data and <strong>people<\/strong>\u2019s evolving preferences.<\/p>\n<h3>Gathering Feedback from Your Team<\/h3>\n<p>Cross-departmental workshops reveal blind spots. Sales teams often spot inconsistencies marketing misses. For example, a SaaS company found their <strong>strategy<\/strong> confused users\u2014until HR flagged unclear phrasing.<\/p>\n<p>Use feedback parameters like clarity and impact. A 2023 CX Trends Report shows 72% of brands adjust messaging after internal reviews. Map the customer journey to check alignment at every touchpoint.<\/p>\n<h3>Using A\/B Testing for Messaging<\/h3>\n<p>Multivariate ad tests prove what resonates. An <strong>industry<\/strong> leader boosted conversions by 30% after testing two value propositions. Track metrics like engagement and competitor responses.<\/p>\n<p>Long-term surveys measure brand awareness shifts. Global companies like Nike test campaigns in diverse <strong>world<\/strong> markets before scaling. Data beats assumptions every time.<\/p>\n<h2>Real-World Positioning Statement Examples<\/h2>\n<p>Leading brands dominate markets by turning strategy into action. Their success stories offer valuable lessons for businesses of all sizes. Let&#8217;s examine three compelling <strong>examples<\/strong> across different industries.<\/p>\n<h3>Tech Industry: HubSpot&#8217;s Growth Platform<\/h3>\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/atlaspreneur.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noopener\" title=\"HubSpot\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"8995\">HubSpot<\/a> transformed marketing <strong>services<\/strong> with their full-stack approach. Their positioning focuses on helping millions grow better through integrated solutions.<\/p>\n<p>Unlike generic CRM <strong>companies<\/strong>, they emphasize education and empowerment. This clarity helped them scale globally while maintaining consistency.<\/p>\n<h3>Consumer Goods: Coca-Cola&#8217;s Emotional Connection<\/h3>\n<p>Coca-Cola builds its brand around shared moments rather than just beverages. Their positioning creates an <strong>experience<\/strong> tied to happiness and nostalgia.<\/p>\n<p>While competitors talk about hydration, Coke owns the emotional space. This distinction has kept them market leaders for decades.<\/p>\n<h3>Small Business: White Dog Distilling&#8217;s Artisan Story<\/h3>\n<p>This craft distillery makes local ingredients their selling <strong>point<\/strong>. Their positioning highlights small-batch production and community roots.<\/p>\n<p>By avoiding mass-market claims, they appeal to discerning buyers. The result? A loyal following despite larger <strong>companies<\/strong> dominating the industry.<\/p>\n<h2>Tools and Templates to Simplify the Process<\/h2>\n<p>Streamlining your brand&#8217;s message starts with the right resources. Structured frameworks turn abstract concepts into actionable plans. These <strong>tools<\/strong> save time while ensuring consistency across teams.<\/p>\n<h3>Free Positioning Statement Templates<\/h3>\n<p>Downloadable templates adapt to your <strong>product service<\/strong> needs. Source 1 offers two formats\u2014concise and expanded\u2014for startups or enterprises.<\/p>\n<ul>\n<li>Customizable for SaaS, retail, and nonprofit sectors<\/li>\n<li>Brand voice checklists align messaging with <strong>core values<\/strong><\/li>\n<li>Value proposition canvases map features to customer needs<\/li>\n<\/ul>\n<h3>Competitive Analysis Frameworks<\/h3>\n<p>Perceptual grids from Source 2 reveal market gaps visually. Combine these with SWOT analysis for a complete <strong>way<\/strong> to outperform rivals.<\/p>\n<ul>\n<li>CRM data integration spots trends in customer behavior<\/li>\n<li>Side-by-side competitor grids highlight unique <strong>benefits<\/strong><\/li>\n<li>Scenario testing predicts market shifts<\/li>\n<\/ul>\n<p>These resources turn your <strong>goal<\/strong> of differentiation into measurable results. A skincare brand used perceptual mapping to dominate the clean-beauty niche within six months.<\/p>\n<h2>Conclusion<\/h2>\n<p>A powerful <strong>brand<\/strong> message starts with understanding your <strong>customer<\/strong>. Focus on their needs, highlight what makes your <strong>product<\/strong> unique, and validate with real feedback.<\/p>\n<p>Refinement never stops. Market shifts demand regular audits to keep your <strong>business<\/strong> ahead. Align messaging with core <strong>values<\/strong> for lasting impact.<\/p>\n<p>Ready to define your competitive edge? Download our free template to craft a clear, compelling message. Strong positioning fuels growth\u2014start refining yours today.<\/p>\n<section class=\"schema-section\">\n<h2>FAQ<\/h2>\n<div>\n<h3>What is a brand positioning statement?<\/h3>\n<div>\n<div>\n<p>A brand positioning statement defines how your product or service stands out in the market. It highlights your unique value and connects with your target audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How does a positioning statement differ from a mission statement?<\/h3>\n<div>\n<div>\n<p>A positioning statement focuses on market differentiation, while a mission statement explains your company\u2019s purpose. Both are important but serve different strategic roles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>Why is defining a target audience crucial for positioning?<\/h3>\n<div>\n<div>\n<p>Knowing your audience ensures your messaging resonates. Without clarity, your brand risks missing key customer needs and preferences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What makes a strong value proposition?<\/h3>\n<div>\n<div>\n<p>A compelling value proposition clearly states benefits, solves problems, and differentiates from competitors. It should be concise and customer-focused.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How can I analyze competitor positioning effectively?<\/h3>\n<div>\n<div>\n<p>Study competitors\u2019 messaging, strengths, and weaknesses. Tools like SWOT analysis help identify gaps where your brand can excel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>Should a positioning statement include emotional appeal?<\/h3>\n<div>\n<div>\n<p>Yes. Emotional connections deepen engagement. Brands like Coca-Cola and Nike use empathy to strengthen loyalty and relevance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What\u2019s the biggest mistake in positioning statements?<\/h3>\n<div>\n<div>\n<p>Being too generic. Statements like &#8220;best quality&#8221; lack uniqueness. Specificity builds credibility and memorability.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How often should a positioning statement be updated?<\/h3>\n<div>\n<div>\n<p>Revisit it when market trends shift, competitors evolve, or your brand expands. Regular reviews keep messaging aligned with goals.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>Can small businesses benefit from positioning statements?<\/h3>\n<div>\n<div>\n<p>Absolutely. Clear positioning helps small brands compete by highlighting niche strengths, like White Dog Distilling\u2019s craft whiskey focus.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>Are there templates for crafting positioning statements?<\/h3>\n<div>\n<div>\n<p>Yes. Free templates from <a class=\"wpil_keyword_link\" href=\"https:\/\/atlaspreneur.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noopener\" title=\"HubSpot\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"8996\">HubSpot<\/a> or strategic frameworks like the Golden Circle simplify the process for businesses of any size.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Get a clear understanding of how to create a positioning statement for your brand with our step-by-step guide. Improve your brand&#8217;s identity.<\/p>\n","protected":false},"author":6,"featured_media":10756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"how to create a positioning statement","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[250,851],"tags":[1387,1389,1385,807,1386,1388],"country":[],"class_list":["post-10754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-sales-and-marketing","tag-brand-identity","tag-brand-messaging","tag-branding-strategy","tag-competitive-analysis","tag-marketing-positioning","tag-target-audience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Learn How to Create a Positioning Statement for Your Brand<\/title>\n<meta name=\"description\" content=\"Get a clear understanding of how to create a positioning statement for your brand with our step-by-step guide. 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