{"id":11270,"date":"2025-10-16T18:01:24","date_gmt":"2025-10-16T17:01:24","guid":{"rendered":"https:\/\/atlaspreneur.com\/blog\/tamatem-explore-exciting-games-and-competitions\/"},"modified":"2026-04-11T13:28:17","modified_gmt":"2026-04-11T12:28:17","slug":"tamatem-explore-exciting-games-and-competitions","status":"publish","type":"post","link":"https:\/\/atlaspreneur.com\/en\/blog\/tamatem-explore-exciting-games-and-competitions\/","title":{"rendered":"Tamatem: Explore Exciting Games and Competitions"},"content":{"rendered":"<p>Have you ever wondered why some mobile games become massive hits in specific regions while barely making a ripple elsewhere?<\/p>\n<p>In the Middle East and North Africa, one publisher cracked this code. They transformed how games connect with Arabic-speaking audiences.<\/p>\n<p>This company started as a small developer. Over the years, it evolved into a leading force in the MENA market. They now publish over 45 titles.<\/p>\n<p>Their secret? A deep understanding of local culture. They adapt content to resonate with users. This approach fills a major gap in the gaming world.<\/p>\n<p>With more than one million monthly active players, their results speak volumes. Their data-driven marketing and smart partnerships drive incredible growth.<\/p>\n<p>Let&#8217;s explore how this team achieved such dominance. We&#8217;ll look at their strategy, their top games, and the measurable success they&#8217;ve created.<\/p>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Specializes in culturally adapted mobile games for Arabic-speaking audiences<\/li>\n<li>Published over 45 games with 1,000,000+ monthly active users<\/li>\n<li>Dominant player in the MENA region gaming market<\/li>\n<li>Evolved from game developer to successful publisher<\/li>\n<li>Uses data-driven approach for user acquisition and optimization<\/li>\n<li>Successful partnerships with major platforms and tools<\/li>\n<li>Notable titles include Fashion Queen and Clash Of Empire<\/li>\n<\/ul>\n<h2>The Rise of Tamatem: From Developer to MENA Market Leader<\/h2>\n<p>What happens when a massive audience gets ignored by the global gaming industry? This was the reality for Arabic-speaking players just a few years ago.<\/p>\n<p>Founder Hussam Hammo spotted a huge opportunity. He saw that less than 1% of app store games were available in Arabic. This glaring gap in the <strong>market<\/strong> became the foundation for a new company.<\/p>\n<h3>Addressing the Arabic Gaming Gap<\/h3>\n<p>The company started by creating its own casual games. Their initial <strong>approach<\/strong> relied on ad revenue and organic growth. This worked for a while, but they hit a wall.<\/p>\n<p>They discovered a major problem. eCPMs in the MENA <strong>region<\/strong> were much lower than in the US or Europe. Ad-based monetization alone wasn&#8217;t sustainable. The <strong>team<\/strong> knew they needed a new <strong>strategy<\/strong>.<\/p>\n<h3>Pivoting from Development to Publishing<\/h3>\n<p>This realization sparked a major shift. They stopped focusing on internal development. Instead, they became a <strong>publisher<\/strong> for top <strong>developers<\/strong> worldwide.<\/p>\n<p>This pivot was a brilliant move. It allowed them to access high-quality <strong>games<\/strong> instantly. Their role changed to localization and <strong>user<\/strong> <strong>acquisition<\/strong>. This new <strong>marketing<\/strong> model was far more powerful.<\/p>\n<h3>Capitalizing on Regional Super Whales<\/h3>\n<p>Their new <strong>strategy<\/strong> targeted a key insight. The MENA <strong>market<\/strong> has &#8220;super whales&#8221;\u2014players who spend significantly more than average.<\/p>\n<p>They began publishing games with high ARPPU (Average Revenue Per Paying User). This focus on premium players drove revenue. Over nine <strong>years<\/strong>, this <strong>approach<\/strong> transformed them into a <strong>market<\/strong> leader.<\/p>\n<p>Their success wasn&#8217;t just about translation. They put every <strong>game<\/strong> through a deep cultural lens. This ensured true resonance with the local <strong>user<\/strong> base, making them the top <strong>publisher<\/strong> in the <strong>region<\/strong>.<\/p>\n<h2>Data-Driven Transformation: Tamatem&#8217;s Attribution Revolution<\/h2>\n<p>How does a gaming company measure success when traditional metrics fall short? This publisher faced exactly that challenge as they scaled beyond initial organic growth.<\/p>\n<p>Their journey into sophisticated <strong>data<\/strong> analysis began when simple metrics no longer sufficed. They needed deeper <strong>insights<\/strong> into player behavior and revenue streams.<\/p>\n<h3>The Limitations of Ad-Based Monetization<\/h3>\n<p>Initially, the company relied on basic analytics. Organic traction and simple <strong>monetization<\/strong> models worked well enough. They didn&#8217;t need complex tracking systems.<\/p>\n<p>This changed when they hit a revenue ceiling. In-app advertising showed limited returns due to low eCPMs in their region. The <strong>approach<\/strong> of relying solely on ad revenue became unsustainable.<\/p>\n<p>They discovered that without proper measurement, they couldn&#8217;t optimize their <strong>performance<\/strong>. Key <strong>metrics<\/strong> like player <strong>retention<\/strong> and lifetime value remained unclear.<\/p>\n<h3>Integrating Adjust for Comprehensive Measurement<\/h3>\n<p>The solution came through implementing a robust <strong>attribution provider<\/strong>. After evaluating options, they selected Adjust for their needs.<\/p>\n<p>This platform allowed them to <strong>accurately measure<\/strong> critical <strong>in-app events<\/strong>. They could now track campaigns, channel <strong>roi<\/strong>, and player LTV with precision.<\/p>\n<p>The company <strong>uses adjust<\/strong> because of its ease of implementation and excellent support. Data access and customer service were deciding factors in their choice.<\/p>\n<h3>Tracking Key Performance Indicators<\/h3>\n<p>Their measurement system now captures essential player actions. Levels completed and in-app purchases became primary tracking points.<\/p>\n<p>Adjust Cohorts transformed their campaign analysis. Marketing teams could see <strong>performance<\/strong> across different user groups.<\/p>\n<p>The Automate dashboard became integral to daily operations. Multiple departments now rely on this tool for their <strong>day<\/strong>-to-<strong>day<\/strong> decision making.<\/p>\n<p>For the first time, <strong>cost<\/strong> and <strong>revenue<\/strong> data appeared in a unified view. This integration enabled precise ROI calculations and strategic planning.<\/p>\n<p>The transformation created a culture of data-informed decisions across the organization.<\/p>\n<h2>Strategic Campaign Execution and Creative Optimization<\/h2>\n<p>What separates successful mobile game campaigns from those that fail to gain traction? The answer lies in meticulous planning, cultural adaptation, and data-driven optimization. This publisher&#8217;s approach combines all three elements into a powerful growth engine.<\/p>\n<p>Their strategy goes beyond simple translation. They rebuild gaming experiences from the ground up for Arabic-speaking audiences. Every element gets tested and refined before full-scale deployment.<\/p>\n<h3>Fashion Queen: Breaking New Ground<\/h3>\n<p>The company identified a massive opportunity in female-oriented gaming. They adapted Nanobit&#8217;s &#8220;Hollywood Story&#8221; into &#8220;Fashion Queen.&#8221; This became the region&#8217;s first major fashion game.<\/p>\n<p>They executed a careful soft launch in GCC countries. Limited budgets allowed for thorough testing before global release. This cautious approach prevented costly mistakes.<\/p>\n<p>Creative level trackers measured player responses to different elements. Music, background colors, and character designs all underwent scrutiny. Even wording choices received detailed analysis.<\/p>\n<h3>Creative Testing and Localization Strategies<\/h3>\n<p>A\/B testing became central to their optimization process. They experimented with multiple creative concepts simultaneously. Separate ad sets allowed for clear performance comparisons.<\/p>\n<p>Lamia Shreim, Marketing Manager, emphasized data-driven decisions. Her team tested everything from color schemes to character animations. This systematic approach maximized campaign effectiveness.<\/p>\n<p>Localization meant more than language translation. They adapted cultural references and visual elements. This deep customization created authentic gaming experiences.<\/p>\n<h3>Snapchat Partnership and Multi-Platform Approach<\/h3>\n<p>Snapchat emerged as their primary user acquisition channel. The platform&#8217;s young, engaged audience matched their target demographic. They utilized nearly every tool in Snapchat&#8217;s advertising toolkit.<\/p>\n<p>Snap Ads and Story Ads delivered different but complementary results. They tested creatives extensively on this platform before scaling. The Snap Business Profile enhanced organic engagement alongside paid efforts.<\/p>\n<p>This multi-product approach provided comprehensive market coverage. Different ad formats reached users at various engagement levels. The strategy maximized both acquisition and retention metrics.<\/p>\n<h3>Adapting to iOS 14 Changes<\/h3>\n<p>Apple&#8217;s privacy updates required significant strategic adjustments. They implemented a language-localized version of Apple&#8217;s ATT prompt. This maintained user trust while gathering essential data.<\/p>\n<p>They adopted smart approaches for SKAdNetwork reporting. Rich ad-level insights helped optimize ongoing campaigns. Conversion value schemas were customized for different game types.<\/p>\n<p>The team branched into influencer marketing on emerging platforms. Snapchat and TikTok partnerships complemented their paid advertising. This diversified approach ensured stability amid industry changes.<\/p>\n<p>Their adaptation strategy maintained campaign performance despite new limitations. Cost and revenue tracking continued with adjusted methodologies. Day-to-day optimization now incorporated privacy-compliant metrics.<\/p>\n<h2>Measurable Results and Future Growth<\/h2>\n<p>What happens when precise analytics guide every decision in mobile game publishing? The transformation from guesswork to data-driven strategy produces remarkable outcomes. This publisher&#8217;s journey shows how measurement creates <a class=\"wpil_keyword_link\" href=\"https:\/\/impactdots.com\/blog\/achieve-sustainable-growth-with-these-proven-strategies\/\" target=\"_blank\"  rel=\"noopener\" title=\"sustainable growth\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"9493\">sustainable growth<\/a>.<\/p>\n<p>Their investment in analytics tools paid significant dividends. Every campaign and localization effort now generates quantifiable returns. The numbers tell a compelling success story.<\/p>\n<h3>Performance Metrics and ROI Improvements<\/h3>\n<p>Creative optimization delivered impressive retention gains. Day 1 retention increased by 7% through refined visual elements. Player lifetime value jumped 30% with better targeting.<\/p>\n<p>Their marketing budget scaled successfully since the Fashion Queen launch. The team achieved 5x growth in spending capacity. This expansion reflected confidence in their measurement systems.<\/p>\n<p>Platform-specific performance showed remarkable efficiency. Snap SKAN campaigns delivered 20% lower cost per purchase. They achieved 54% lower cost per install compared to non-SKAN activity.<\/p>\n<p>Overall growth metrics demonstrated their effective approach. Installs increased by almost 34% across their portfolio. Click-through rates improved 37% compared to other networks.<\/p>\n<h3>Scaling Success Across New Markets<\/h3>\n<p>Country-level analysis revealed hidden opportunities. The Automate dashboard identified a high-ARPU market previously overlooked. This discovery led to strategic reallocation of resources.<\/p>\n<p>Focusing on this high-revenue-user country produced outstanding results. Average revenue per user increased around 30% after optimization. They increased campaigns in this market with great results.<\/p>\n<p>Adjust&#8217;s Ad Revenue reporting transformed their monetization strategy. The team now views aggregated ad revenue data alongside purchase metrics. This integrated approach improves lifetime value calculations.<\/p>\n<p>iOS 14 adaptation proved highly successful through cultural sensitivity. Localized ATT prompts achieved high opt-in rates from users. This maintained data quality despite privacy changes.<\/p>\n<p>Their full-funnel marketing strategy continues evolving with Snapchat. The partnership now includes Collection Ads and AR lenses. These innovations support both performance and brand awareness goals.<\/p>\n<h3>Building a Data-Centric Organizational Culture<\/h3>\n<p>Data insights now inform expansion into new emerging markets. The company looks beyond MENA to other underserved regions. Their proven approach adapts to different cultural contexts.<\/p>\n<p>The organizational transformation toward data-centric thinking is complete. Every department relies on metrics for day-to-day decisions. This cultural shift validates their publishing model.<\/p>\n<p>Future growth strategies build on these measurable successes. The team continues refining their user acquisition methods. Their regional focus combined with data-driven optimization creates sustainable advantage.<\/p>\n<p>These results demonstrate the power of cultural adaptation backed by analytics. The publisher&#8217;s journey from developer to market leader continues. Data remains their compass for navigating new opportunities.<\/p>\n<h2>Conclusion<\/h2>\n<p>What separates market leaders from followers is their ability to adapt and measure effectively. This publisher&#8217;s journey shows how cultural insight combined with data-driven <strong>strategy<\/strong> creates sustainable success.<\/p>\n<p>Their pivot from development to publishing unlocked new growth. Deep localization and precise <strong>campaign<\/strong> optimization delivered impressive <strong>results<\/strong>. The <strong>team<\/strong> mastered both creative testing and <strong>user<\/strong> <strong>acquisition<\/strong>.<\/p>\n<p>Partnerships with platforms like Adjust provided crucial <strong>insights<\/strong>. These tools helped measure <strong>performance<\/strong> and optimize <strong>ROI<\/strong> across all <strong>games<\/strong>. The data-centric <strong>approach<\/strong> transformed their entire operation.<\/p>\n<p>Tamatem&#8217;s story offers a blueprint for targeting underserved <strong>markets<\/strong>. Their success proves that cultural adaptation backed by analytics works. This model continues to drive expansion into new regions.<\/p>\n<section class=\"schema-section\">\n<h2>FAQ<\/h2>\n<div>\n<h3>What is the main focus of Tamatem in the gaming market?<\/h3>\n<div>\n<div>\n<p>The company specializes in publishing and promoting mobile games specifically tailored for the MENA region, addressing a previously underserved Arabic-speaking audience with culturally relevant content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How does Tamatem measure the success of its user acquisition campaigns?<\/h3>\n<div>\n<div>\n<p>By using Adjust as its attribution provider, the company tracks key performance indicators like cost, revenue, retention, and in-app purchases to accurately measure return on investment and campaign effectiveness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What strategies does Tamatem use to optimize its marketing creatives?<\/h3>\n<div>\n<div>\n<p>The team employs rigorous creative testing and localization, adapting visuals and messaging to resonate with local audiences while partnering with platforms like Snapchat to maximize reach and engagement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>How did Tamatem adapt to changes like iOS 14 privacy updates?<\/h3>\n<div>\n<div>\n<p>The company leveraged its data-driven approach and close collaboration with its attribution partner to refine targeting and measurement strategies, ensuring continued campaign performance despite industry shifts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h3>What types of games does Tamatem typically publish?<\/h3>\n<div>\n<div>\n<p>They focus on titles that appeal to regional preferences, including competitive and social games that encourage in-app purchases and foster high user retention within the MENA market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover Tamatem&#8217;s success story in the gaming industry through our in-depth case study, exploring exciting games and competitions.<\/p>\n","protected":false},"author":6,"featured_media":11271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Tamatem","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[1643,1645],"tags":[1791,1794,1792,1793,1795,1790,1789],"country":[],"class_list":["post-11270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organizations","category-startups","tag-arab-game-developers","tag-arabic-games","tag-competitive-gaming","tag-gaming-industry","tag-middle-eastern-gaming","tag-mobile-gaming","tag-tamatem-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tamatem: Explore Exciting Games and Competitions<\/title>\n<meta name=\"description\" content=\"Discover 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