Lusha provides verified email addresses and phone numbers for sales prospecting, using credits: each contact reveal costs a set number. A free plan gives a small monthly credit allowance to test data quality for the markets you sell into.
Key features
- Verified email and phone lookups: for prospecting.
- Free plan: a monthly credit allowance to test quality.
- Credit rollover: on monthly plans, up to twice the plan limit.
- Browser extension: find contacts while browsing LinkedIn and company sites.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 40 credits a month |
| Pro | about $22/user/month billed annually | 3,000 credits per user a year |
| Premium | about $52/user/month billed annually | More credits and seats |
| Scale | Custom | Larger teams |
An email reveal costs 1 credit and a phone number costs 5 credits.
Prices change over time. Figures above are based on Lusha’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Free plan to test accuracy before paying | Phone lookups cost 5x more credits, so phone-heavy outreach adds up |
| Rollover on monthly plans reduces waste | Per-seat pricing scales directly with team size |
Lusha vs Apollo.io
Apollo.io, also covered on atlaspreneur, combines a contact database with outreach sequences. Lusha focuses on quick verified contact lookups.
Who it’s best for
Sales teams and founders doing direct outreach who need verified contact details instead of guesswork.
Skip it if you rely mainly on inbound leads or existing relationships with little cold outreach.
How to get started
Start on the free plan, test accuracy on a few real prospects in your target markets, and estimate monthly credit use before choosing a paid tier.
FAQ
How many credits does a phone lookup cost? 5 credits, versus 1 for an email.
Do unused credits roll over? On monthly plans, up to twice the monthly limit. Annual plans grant all credits upfront.
Disclosure: atlaspreneur may earn a commission if you sign up for Lusha through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
