Snoonu: Order Food, Groceries, and More Online

What if one app could completely transform how you shop for daily essentials? Imagine getting restaurant meals, fresh groceries, and household items delivered quickly from a single platform.

Founded in 2019, this technology company revolutionized shopping in Qatar. It became the fastest-growing delivery service by focusing on customer needs. The platform offers a comprehensive solution for food, groceries, and diverse products.

Customer engagement drives the company’s success. The team built an application that delivers anywhere in Qatar. This case study explores their digital transformation journey.

We’ll examine how strategic technology implementations powered their growth. From startup to leading e-commerce platform, their story showcases innovation excellence.

Key Takeaways

• Snoonu became Qatar’s fastest-growing delivery service since 2019
• The platform offers food, groceries, and diverse products in one app
• Customer engagement is central to their business model success
• Strategic technology implementations drove rapid growth and scaling
• The company transformed from startup to market leader through innovation
• Their comprehensive solution addresses diverse daily shopping needs
• Technology partnerships and infrastructure improvements powered their journey

Introduction to Snoonu’s Digital Transformation Journey

Every successful digital platform faces a critical turning point. The journey from startup to market leader requires strategic vision and technological excellence. This company’s path showcases how innovation drives sustainable growth.

Founded in 2019, the platform quickly became Qatar’s go-to solution for daily needs. It expanded from food delivery to fifteen essential services. These include pharmacy runs, grocery shopping, and personal shopping assistance.

From Startup to Qatar’s Leading E-Commerce Platform

The business model focused on comprehensive customer convenience. Users could access multiple services through one application. This approach created unprecedented value in the marketplace.

Qatar’s market environment presented unique opportunities for growth. The platform positioned itself as the ultimate solution for busy households. Its expansion mirrored the increasing demand for digital services.

Guiding principles of innovation and excellence drove every decision. The team constantly sought ways to improve user experience. This commitment established their dominant market position.

The Challenge of Rapid Growth and Scaling Needs

Explosive growth brought significant technical challenges. The marketplace expanded with millions of product listings. Catalog management became increasingly complex without proper systems.

Product categorization emerged as a critical pain point. Approximately one million items required accurate classification. Manual processing would have taken two human-years of work.

Personalization capabilities remained limited during this period. Recommendation engines only updated weekly instead of real-time. This gap affected customer engagement and shopping experience.

International expansion plans added further complexity. Global scaling demanded robust infrastructure and advanced technology. The company needed partners who could support their ambitious vision.

These challenges set the stage for comprehensive digital transformation. Strategic technology partnerships became essential for future success. The journey toward technological excellence was just beginning.

How Snoonu Revolutionized Customer Engagement

True digital transformation requires more than just technology upgrades. It demands a complete rethinking of how businesses connect with their audience. The company recognized that traditional engagement methods were limiting their growth potential.

Their previous platform offered basic functionality but lacked flexibility. Campaign creation was time-consuming and personalization was minimal. The team needed a solution that could scale with their ambitious vision.

Transitioning from Limited Platforms to Braze Solutions

The migration to Braze marked a turning point in their engagement strategy. This powerful platform offered features that transformed their customer communication approach. Liquid templating and custom attributes enabled unprecedented personalization.

Braze Canvas Flow became the backbone of their automated campaigns. The system allowed for sophisticated customer journey mapping. This technology integration saved the tech team countless hours of manual work.

Implementation proceeded smoothly thanks to proper planning. The team avoided common migration challenges through careful execution. They created a robust database structure from day one.

Implementing Gamified Campaigns for User Retention

Gamification emerged as their secret weapon for boosting engagement. They designed interactive experiences that made shopping more enjoyable. These campaigns transformed routine orders into exciting adventures.

The World Cup 2022 campaign featured a flag collection game. Users collected 32 flags from different restaurants representing participating countries. Each purchase triggered a specific webhook for real-time tracking.

Technical implementation required 32 custom attributes and webhooks. Light coding ensured restaurant-specific triggers worked flawlessly. A custom HTML in-app message tracker showed user progress instantly.

During Ramadan, they launched the “Order and Win Gold” campaign. Users collected treasure chests with each purchase for a chance to win gold. Both campaigns used behavioral data from Amplitude analytics.

This data-driven approach enabled precise user segmentation. Personalization reached new levels through intelligent cohort analysis. The multi-channel strategy included various communication methods.

World Cup and Ramadan Campaign Success Stories

The World Cup campaign development took approximately two months. Ramadan initiatives required 1-2 months of preparation time. These timeframes represented significant savings compared to previous methods.

Campaign success stemmed from comprehensive channel integration. In-app messages, emails, push notifications, and SMS worked together seamlessly. This approach ensured maximum reach and engagement.

User experience improved dramatically through these interactive elements. Customers enjoyed the gamified shopping journey. The platform saw increased orders and higher retention rates.

These campaigns demonstrated the power of strategic technology partnerships. The right tools enabled creativity and innovation at scale. Customer engagement became a driving force for business growth.

The company’s journey shows what’s possible with modern engagement platforms. Their success story offers valuable lessons for other businesses. Technology, when implemented correctly, transforms customer relationships.

Infrastructure Migration to AWS for Global Scalability

Technical partnerships enable breakthrough scalability in e-commerce. The company needed infrastructure that could support international growth while maintaining reliability.

Three primary goals guided their cloud strategy. Platform standardization ensured consistent performance across regions. Cost optimization protected profit margins during expansion.

Scalable architecture prepared the business for unpredictable demand spikes.

Partnering with Zero&One for Seamless Cloud Transition

The AWS Migration Acceleration Program provided essential planning support. This partnership delivered migration discounts and technical expertise.

Zero&One executed a complex data transfer involving 300 GB of information. The self-hosted Mongo DB database required specialized handling.

Remarkably, the entire migration completed without unplanned downtime. This achievement maintained continuous service for customers.

Implementing Kubernetes and Cost Optimization Strategies

Kubernetes on AWS enabled containerized application deployment. This approach simplified management of the company’s growing application portfolio.

Amazon EC2 now hosts the business-critical FalconFlex application. This provides secure, resizable compute capacity for fluctuating order volumes.

Resource utilization reviews identified efficiency opportunities. The team switched to newer, more efficient instance types.

Ongoing FinOps practices ensure continuous cost management. These strategies provide better understanding of technology footprint.

Achieving 99.99% Service Availability and Monthly Savings

Scalable AWS systems delivered exceptional reliability. The platform now achieves 99.99% service availability for uninterrupted customer experience.

Cost optimization generated significant financial benefits. The company realized $10,000 monthly savings through efficient resource allocation.

These improvements supported increased order processing capacity. The infrastructure now handles peak demand periods effortlessly.

This migration established a foundation for global expansion. The technical team gained flexibility to innovate rapidly.

AI-Powered Product Categorization and Real-Time Recommendations

Artificial intelligence became the cornerstone of modern e-commerce operations. The platform faced massive catalog management challenges that required innovative solutions. Their approach transformed how products get organized and recommended to users.

Advanced machine learning systems now handle complex classification tasks automatically. These technologies deliver personalized shopping experiences that drive engagement. The implementation created significant operational efficiencies and revenue growth.

Addressing Catalog Challenges with Amazon Bedrock

The company implemented Amazon Bedrock with Anthropic Claude 3.5 Sonnet for intelligent categorization. This solution automatically analyzed product images, names, and descriptions. It created accurate three-level hierarchy classifications without human intervention.

Amazon Bedrock Knowledge Bases transformed the categorization process. The system used contextual information from private data sources for better accuracy. This approach ensured products appeared in the right categories every time.

Manual processing would have taken approximately two human-years of work. The AI solution completed the task in just one month. This represented a massive efficiency improvement for the tech team.

The system now saves 55 person-days monthly for new product categorization. This ongoing efficiency allows the team to focus on innovation rather than manual work. The technology handles scale effortlessly as the marketplace grows.

Building Real-Time Personalization with Amazon Personalize

Real-time recommendations became possible through Amazon Personalize integration. The system uses Amplitude Analytics for comprehensive data collection. This provides deep insights into user behavior and preferences.

A sophisticated data pipeline handles information flow seamlessly. Real-time streaming occurs through Amazon Kinesis for immediate processing. Daily exports to BigQuery store historical data for analysis.

Batch model training happens daily using BigQuery datasets. Databricks processes this information before exporting to Amazon S3. The entire system works automatically without manual intervention.

AWS Lambda functions validate recommendations and update schemas. This ensures users receive relevant suggestions based on current behavior. The personalization engine updates continuously rather than weekly.

Measurable Business Impact and ROI Achievements

The AI implementation delivered extraordinary financial results. From July to December 2024, the system generated $2.6 million incremental GMV. This represented a remarkable 47x return on investment.

Sales conversion rates grew by 10% across the platform. Order volume increased 1.5 times compared to previous periods. Add-to-Cart events skyrocketed with a 1600% boost in engagement.

These improvements transformed the customer experience significantly. Users found products faster and discovered more relevant items. The personalization engine made shopping more efficient and enjoyable.

The technology partnership created sustainable competitive advantages. The platform now handles scale while maintaining personal touch. This balance drives continued growth and market leadership.

Conclusion: Snoonu’s Blueprint for E-Commerce Success

Successful digital transformations require more than just technology—they demand vision. The company’s journey from startup to market leader demonstrates this perfectly.

Their comprehensive approach delivered remarkable results. The platform achieved significant monthly savings while driving substantial revenue growth. Customer engagement reached new heights through innovative campaigns.

The technical team built a flexible infrastructure on AWS. This allows seamless migration between services without business disruption. The solution supports both current needs and future expansion.

This blueprint offers valuable lessons for other businesses. Starting simple, learning fast, and scaling smart creates sustainable success. The right technology partners make this growth possible.

Snoonu’s trust in AWS ensures they can meet customer needs today and for years to come. Their story shows how vision plus execution creates market leadership.