Metricool is a social media scheduling and analytics tool that lets a company plan posts across several platforms and track performance from one dashboard. It helps a founder managing a brand on Instagram, Facebook, LinkedIn, and more stop posting and checking each app separately.
Key features
- Scheduling: across major platforms from one calendar.
- Analytics dashboards: engagement and growth across connected accounts.
- Competitor tracking: benchmark against similar companies.
- Link-in-bio: and simple landing pages to drive traffic.
- Team approvals: review posts before they go live.
Pricing
A free plan covers one brand with basic scheduling and analytics. Paid plans commonly start around $18 to $22 a month for more brands, advanced analytics, and team features, rising with accounts and users.
Prices change over time. Figures above are based on Metricool’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Free plan usable for one brand | Some advanced analytics on paid tiers |
| Multi-platform scheduling saves real time | Some platform features lag behind native apps |
| Competitor tracking for benchmarking | Cost rises with the number of brands |
Metricool vs Social Champ
Social Champ, also covered on atlaspreneur, is cheaper for basic scheduling. Metricool is stronger in analytics and competitor tracking.
Who it’s best for
Companies managing their presence on several platforms that want to schedule and measure without opening each app.
Skip it if you post occasionally on a single platform. Its built-in scheduling is enough.
How to get started
Start on the free plan, connect your brand’s accounts, and schedule a week of content before upgrading.
FAQ
Does it support Instagram and LinkedIn? Yes, along with other major platforms, with some format differences by platform.
Is the free plan enough? For one brand with basic needs, yes.
Disclosure: atlaspreneur may earn a commission if you sign up for Metricool through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
