SurveyMonkey is a well-known tool for building surveys to collect customer feedback, market research, or internal team input. A free plan covers basic needs, and team plans add higher response limits and branding controls.
Key features
- Survey builder: templates for customer feedback and market research.
- Free plan: for basic needs.
- Shared brand assets and premium themes: on team plans.
- Advanced logic and white-label branding: on higher tiers.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Limited features and response viewing |
| Team Advantage | about $30/user/month billed annually, 3-user minimum | 50,000 responses a year |
| Team Premier | about $92/user/month billed annually | 100,000 responses, advanced logic, white-label |
| Enterprise | Custom | 5+ users |
Responses beyond your plan limit cost about $0.15 each.
Prices change over time. Figures above are based on SurveyMonkey’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Free plan is enough to test basic surveys | Team plans need 3 users even for a smaller team |
| A recognized brand respondents trust | Response limits push large research to pricier tiers |
Who it’s best for
Companies and researchers running customer feedback, market research, or internal surveys beyond casual one-off forms.
Skip it if you only need occasional simple forms. A free form builder is enough.
How to get started
Build a first survey on the free plan, test it with a small group, and upgrade when you need higher limits or branding controls.
FAQ
Is there a user minimum on team plans? Yes, 3 users, even if your team is smaller.
What if I exceed my response limit? Extra responses are billed at a small per-response fee instead of stopping collection.
Disclosure: atlaspreneur may earn a commission if you sign up for SurveyMonkey through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
