Kit (formerly ConvertKit), now rebranded as Kit, is an email marketing platform built for creators and small businesses selling directly to an audience, such as digital products, courses, or paid newsletters. It helps founders building an audience before or alongside a product launch.
Key features
- Landing pages and signup forms: grow a list without a separate site builder.
- Visual automation: tags and sequences based on subscriber behavior.
- Sell digital products and subscriptions: directly to your list.
- Segmentation: different messages for different audience groups.
Pricing
A free plan covers a limited number of subscribers with core features. Paid plans scale by subscriber count, commonly starting around $9 to $25 a month for a few thousand subscribers and rising with your list.
Prices change over time. Figures above are based on Kit’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Built for selling directly to an audience | Less suited to complex enterprise campaigns |
| Landing pages and forms replace a separate site for list building | Cost grows with your audience |
| Simpler than enterprise email platforms | Reporting is more basic than some competitors |
Kit (formerly ConvertKit) vs Mailchimp
Mailchimp, also covered on atlaspreneur, is broader for newsletters and customer updates. Kit (formerly ConvertKit) fits better when your goal is to sell digital products or courses directly to your list.
Who it’s best for
Founders and creators building an audience through newsletters, content, or digital products who want a direct way to grow and monetize a list.
Skip it if your company runs complex, multi-department campaigns. An enterprise platform fits that scale better.
How to get started
Start on the free plan, build a landing page and signup form, and set up an automated welcome email before upgrading.
FAQ
Are Kit (formerly ConvertKit) and Kit the same? Yes. Kit is the new name for the same platform.
Can I sell a course through it? Yes. It sells digital products and subscriptions directly, but check which payment gateways work in your country.
Disclosure: atlaspreneur may earn a commission if you sign up for Kit (formerly ConvertKit) through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
